An experienced development unit with a strong focus on custom retail media solutions.
Trusted partner helping on the journey from impression based AdServing to performance based RTM.
Explore our servicesFour steps to your successful retail media project
RTM Goals and Objectives definition
In a first step, we sit with together you, gather input and assess the overall retail media maturity by conducting a workshop with stakeholders, and actively define specific commercial goals and objectives for the project to ensure that the solution is tailored to meet your business's needs and performance targets.
Develop a high-level solution design.
The next step is to create a high-level solution design by outlining key components and features of the retail media solution, utilizing the AdProduct Matrix to establish structured documentation of new offerings, identify and qualify any technical or logistical challenges, and address them as early as possible in the project.
Conduct a make or buy analysis.
The next step to conduct a make or buy analysis to determine whether it is more feasible to build the retail media solution or to purchase a existing solution from a vendor. This analysis will consider factors such as cost, technical expertise, and available resources, as well as any potential risks or benefits associated with each option.
Implement / Integration and early live support
Finally we implement or integrate the retail media solution into any existing retail platform, work closely with your IT department to ensure proper integration and resolve any technical issues. Of course we also provide intensive early life support in order to maximize the positive commercial impact of the new solution.
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Hello! 👋 Nice to meet you. I’m Nana Lohmanns, founder & CEO and would love to help you out!